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Apr 04, · 5 Keys to do White Paper Marketing the Right Way. A white paper in marketing can be a valuable content marketing tool. But many well-intentioned yet misinformed marketers regularly publish white papers (and a slew of other marketing content pieces) that are almost guaranteed NOT to succeed at generating leads.5/5.
The IoT Security Foundation has released a new white paper outlining the benefits a company can accrue by taking a hub-based approach to connecting Internet of Things devices and systems.White papers for marketing